History of oud and its significance in Middle Eastern & global luxury.

For centuries, oud has been treasured as one of the rarest and most luxurious fragrance ingredients in the world. Known as “liquid gold” in perfumery, oud’s story is deeply rooted in tradition, spirituality, and artistry—especially in the Middle East, where its cultural significance has endured for generations. Today, oud has crossed borders, captivating the global luxury market and becoming a symbol of refinement and prestige.

The Origins of Oud

Oud comes from the resinous heartwood of the Aquilaria tree, which grows primarily in Southeast Asia. When the tree becomes infected by a certain type of mold, it produces a dark, aromatic resin as a defence mechanism. This rare and precious resin is what we know as oud.

Harvesting oud is painstaking and uncertain—only a small fraction of trees produce it, making natural oud oil incredibly rare and valuable. This scarcity is a major reason why oud has been revered for thousands of years.

Oud in Middle Eastern Culture

In the Middle East, oud is more than just a fragrance—it is a way of life. Its significance extends to:

• Tradition and Ritual: Oud chips (bukhoor) are burned in homes and gatherings to welcome guests with warmth and luxury. The lingering aroma symbolizes hospitality and respect.

• Spiritual Connection: Oud has long been used in religious and spiritual ceremonies for its grounding and meditative qualities.

• Daily Elegance: From weddings to everyday life, oud is woven into the fabric of Middle Eastern culture, representing dignity, status, and refinement.

For many, oud is not simply worn—it becomes a part of one’s identity.

Oud’s Journey to Global Luxury

Over the last few decades, oud has transcended its traditional roots and taken centre stage in global haute perfumery. Luxury fragrance houses in Europe and beyond have embraced oud for its depth, warmth, and ability to transform a scent into something unforgettable.

• In Western Perfumery: Oud often appears in limited-edition or bespoke collections, symbolizing ultimate exclusivity.

• Among Collectors and Connoisseurs: Rare oud oils and blends are sought after worldwide, sometimes costing more than gold per gram.

• A Symbol of Prestige: Wearing oud is now a statement of taste, sophistication, and cultural appreciation.
  

Why Oud Resonates Today

In an age where authenticity and rarity are prized, oud embodies both. Its deep, smoky, woody aroma tells a story that bridges heritage with modern luxury. Each drop is a connection to centuries of tradition and a celebration of craftsmanship.

Oud is not just a fragrance ingredient—it is an experience: timeless, powerful, and unforgettable.

✨ With Oud No. 1, we honour this legacy, crafting a scent that reflects the history of oud while bringing it into a new era of global luxury.